--- title: News - Vestaboard description: Rough Trade, the iconic independent record shop, announced that it will use Vestaboard for in-store customer communications at its NYC location. image: https://www.vestaboard.com/hubfs/rough1_newsroom.jpg --- [![Vestaboard](https://www.vestaboard.com/hs-fs/hubfs/Press%20-%20Assets/vestaboard-logo-white-1.png?width=683&height=60&name=vestaboard-logo-white-1.png "Vestaboard")](http://vestaboard.com) [![Shop Now Shop](https://no-cache.hubspot.com/cta/default/1984131/34bbb2c9-448f-4a6c-873e-bae2b9c6540c.png)](https://cta-redirect.hubspot.com/cta/redirect/1984131/34bbb2c9-448f-4a6c-873e-bae2b9c6540c) [![Nominate](https://no-cache.hubspot.com/cta/default/1984131/02373f07-e652-457a-8c3b-76c09743da04.png)](https://cta-redirect.hubspot.com/cta/redirect/1984131/02373f07-e652-457a-8c3b-76c09743da04) [![Shop Now Shop](https://no-cache.hubspot.com/cta/default/1984131/34bbb2c9-448f-4a6c-873e-bae2b9c6540c.png)](https://cta-redirect.hubspot.com/cta/redirect/1984131/34bbb2c9-448f-4a6c-873e-bae2b9c6540c) [![Nominate](https://no-cache.hubspot.com/cta/default/1984131/02373f07-e652-457a-8c3b-76c09743da04.png)](https://cta-redirect.hubspot.com/cta/redirect/1984131/02373f07-e652-457a-8c3b-76c09743da04) ###### [Home](https://www.vestaboard.com/) ###### [Vestaboard](https://www.vestaboard.com/flagship) ###### [Vestaboard Note](https://www.vestaboard.com/note) ###### [Note Array](https://www.vestaboard.com/note-array) ###### [Product Detail](https://www.vestaboard.com/product) ###### [Software](https://www.vestaboard.com/software) ###### [Meet Our Customers](https://www.vestaboard.com/customer-stories) ###### [At Home](https://www.vestaboard.com/home) ###### [At Work](https://www.vestaboard.com/work) ###### [A&D / Trade](https://www.vestaboard.com/trade) --- ###### [Invest](https://www.vestaboard.com/invest) ###### [For Customers](https://www.vestaboard.com/help) ###### [Accessories & Install](https://shop.vestaboard.com/collections/accessories) ###### [Newsroom](https://www.vestaboard.com/news) ###### [About Us](https://www.vestaboard.com/team) ###### [Community](https://www.vestaboard.com/inspire-community) --- ###### [Contact Us](https://www.vestaboard.com/contactus) [![](https://www.vestaboard.com/hubfs/Assets/social_media_icons/twitter-white.png)](https://twitter.com/vestaboard) [![](https://www.vestaboard.com/hubfs/Assets/social_media_icons/facebook-white.png)](https://www.facebook.com/vestaboard) [![](https://www.vestaboard.com/hubfs/Assets/social_media_icons/instagram-white.png)](https://www.instagram.com/vestaboard/) [![](https://www.vestaboard.com/hubfs/Assets/social_media_icons/youtube-white.png)](https://youtube.com/vestaboard) [← Back to Newsroom](https://www.vestaboard.com/news) # Rough Trade at Rockefeller Center to feature 5 Vestaboard displays May 26, 2021 / by [Kristin Keeffe](https://www.vestaboard.com/news/author/kristin-keeffe) [![Share on Facebook](https://www.vestaboard.com/hubfs/Vestaboard%20-%20v2%20-%20Assets/social-fb.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.vestaboard.com%2Fnews%2Frough-trade-opening%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://www.vestaboard.com/hubfs/Vestaboard%20-%20v2%20-%20Assets/social-linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.vestaboard.com%2Fnews%2Frough-trade-opening%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://www.vestaboard.com/hubfs/Vestaboard%20-%20v2%20-%20Assets/social-twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.vestaboard.com%2Fnews%2Frough-trade-opening%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.vestaboard.com%2Fnews%2Frough-trade-opening%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=News%20-%20Vestaboard) Rough Trade, the iconic independent record shop, announced that it will use Vestaboard for in-store customer communications at its NYC location. Opening on June 1st at Rockefeller Center, Rough Trade NYC will employ Vestaboard to communicate an array of information to Rough Trade customers, including new releases, newly announced NYC live shows, inspiring lyrics and best-selling LPs. Vestaboard will enable Rough Trade to share thoughts, news, and information, often in real-time, with all store visitors, not just those they are able to chat with in person. “We are thrilled that Rough Trade, an iconic purveyor of great music, has chosen to feature Vestaboard in this prime location. Using Vestaboard to share up-to-the-minute information with its unique clientele is exactly how we envisioned Vestaboard supporting its customers.” --Dorrian Porter, Vestaboard Founder and CEO [Check out Rough Trade’s Sneak Peek](http://blog.roughtrade.com/rough-trade-nyc-vestaboard) announcing its plans for Vestaboard. Fewer than 400 units remain for 2021 delivery. [Purchase yours now.](https://shop.vestaboard.com/products/vestaboard) ![rough2](https://www.vestaboard.com/hs-fs/hubfs/rough2.png?width=500&name=rough2.png) View from Rockefeller Center by Veronika Bykovich on Unsplash ![rough3](https://www.vestaboard.com/hs-fs/hubfs/rough3.png?width=500&name=rough3.png) Photo by Joe Lavigne on Unsplash ![rough4](https://www.vestaboard.com/hs-fs/hubfs/rough4.png?width=500&name=rough4.png) Photo by Rough Trade ![rough1 (1)](https://www.vestaboard.com/hs-fs/hubfs/rough1%20(1).png?width=500&name=rough1%20(1).png) Tags: [Customer Stories](https://www.vestaboard.com/news/tag/customer-stories), [Company](https://www.vestaboard.com/news/tag/company) [  Previous Post ](https://www.vestaboard.com/news/inspire-community-winners) [ Next Post  ](https://www.vestaboard.com/news/customer-stories-2021) ![Kristin Keeffe](https://www.vestaboard.com/hs-fs/hubfs/Team/Kristin+Keeffe.jpg?width=100&height=100&name=Kristin+Keeffe.jpg) #### Written by [Kristin Keeffe](https://www.vestaboard.com/news/author/kristin-keeffe) Kristin is Head of Marketing and PR for Vestaboard. She sometimes loves her golden retriever named Ace. And her kids and husband too. 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