Top AI-moderated research platform uses Vestaboard as a heartbeat of company growth

Outset is the most advanced AI-moderated research platform that empowers teams to run qualitative research at scale, shortening research timelines to a fraction of what is traditionally required. With features like dynamic AI-moderation, real-time analysis and synthesis, integrated recruiting, and multilingual translation, Outset is a core part of a researcher’s toolkit. Top companies like Hubspot, Microsoft, Nestle, Away, Coinbase, and more trust Outset to level up their research workflow and drive real organizational impact.

"When Outset began three years ago, we were a small, scrappy team running AI-moderated research from a shared WeWork space. Fast-forward to today and we’ve grown to more than 30 people and finally have moved into an office of our own. As we entered this new phase, we wanted a focal point that reflected both how far we had come and the momentum behind the work happening every day. Vestaboard instantly became that piece. It’s our live dashboard, our welcome sign, and our celebration wall all in one.

We started by using the Vestaboard API to broadcast our most important internal growth metric: the number of interviews our customers have run on Outset to date. This number updates throughout the day, and watching it grow has become such a powerful way for our team to see progress in real time. It turns this key metric into a shared heartbeat of product usage, growth, and impact for the entire company.

That visibility has also transformed how we celebrate this progress. We recently hit a major milestone, and the entire team gathered around the Vestaboard with champagne ready, watching it flip to reflect the accomplishment. It’s impromptu celebrations like these that have the biggest impact on morale.

Beyond inspiring our team, Vestaboard plays an important role in how we welcome guests into our space. When clients or partners visit, they’re greeted with personalized messages that make the space feel warm, intentional, and uniquely us.

What we love most is how Vestaboard bridges the old and the new. Its mechanical flips and timeless design bring a tactile, analog feel to our tech-driven world, while the Wi-Fi-enabled control lets us update it from anywhere. It’s a perfect reflection of what Outset stands for. We blend the human, customer centric research practices that built the foundation of experience research with the speed, versatility, and scalability of AI."