Last month, excitement buzzed through the premiere of Lionsgate’s modern-day western thriller Americana, which hit theaters on August 15, at a stylish launch event hosted by Desert 5 Spot and CineHaus.
Vestaboard set the tone of the event from the moment guests arrived. Positioned right by the entrance and satellite bar, the display greeted attendees with warm, dynamic messages that added an inviting and memorable touch. “It worked perfectly,” said event organizer Nikita B. of CineHaus. “As people arrived to get their seats, order popcorn, or grab a drink, the board’s movement really caught their attention. More than half the people commented on how fun it was."
Vestaboard also gave the team flexibility to tailor the experience. “We absolutely loved the rotating Channel Creator feature,” shared Nikita. “Our team and Lionsgate collaborated on a bunch of different messages and illustrations to welcome people to the premiere, promote food and drink options, and share the social media of the cast and crew.”
For CineHaus, the partnership was a natural fit. The company, launched earlier this year, specializes in transforming outdoor spaces into immersive movie premieres. “From the start I thought we needed a mobile marquee,” Nikita said. “And then it just hit me, Vestaboard could be the perfect alternative. The fact that it rotates and changes is huge, it's very eye-catching."
Photos by Vivien Killilea/Getty Images for Lionsgate
Vestaboard added a simple but memorable element to the evening, a modern twist on a classic movie marquee that greeted guests, shared key details, and sparked plenty of conversation.
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