This is a securities offering subject to Rule 506 (c) - you must be an "Accredited Investor" to participate in this offering.
Vestaboard intends to build a globally known and loved direct-to-customer brand that enhances people's lives wherever they work or live.
Vestaboard's first and flagship product is an Internet-connected information display that has applicability in three large markets: home, office and hospitality.
Highlights about the business (to be read in conjunction with risk factors):
What makes Vestaboard different than digital signage or televisions?
Vestaboard is a split-flap display that re-imagines a sign you might see in a European train station. We've upgraded and modernized it for everyday use. It is not a digital sign, LCD or television but a physical display that creates instant delight when watching it in motion. In addition to Vestaboard's beautiful design, unique physical appeal and sound, Vestaboard is 95% more power efficient than a standard LCD or television.
About the team:
Vestaboard is led by Dorrian Porter. Previously Dorrian built and sold two cloud-based software companies, one of which he established as a clear market leader in the higher education market now surpassing $50m in recurring revenue. The Company relies on a team of experienced hardware, mechanical and electrical engineers with experience at Tesla, Apple and Nest. Faiza Hassan is the lead product designer and mechanical engineer with over 15 years hardware product experience at companies such as Amazon Lab 126 (Echo/Alexa) and Dell Computer. Fred Bould through his firm Bould LLC heads the industrial design of Vestaboard and has previously overseen industrial design for such products as Nest, Roku and GoPro.
Company vision and market:
There is a multi-billion $ market to build a direct-to-customer company that improves how people connect with each other using Internet-connected displays. There is a growing trend towards improving the design of work and living spaces, and a growing human resistance to constant interaction with mobile devices and glowing digital displays.
The number of active digital signs in the world is expected to reach 87.2 million units in 2021 with an annual market size of approximately $20 billion. Digital signs are typically LCD displays or televisions adapted for information display purposes in commercial settings, and never used at home.
In addition to commercial sales as part of an established digital sign market, Vestaboard seeks to pioneer a new market for information displays inside the home based on high quality design and smart, software powered use cases to connect family members and friends.
Vestaboard is accompanied by an easy-to-use mobile application that provides content and community features. By providing Internet-connected hardware that impacts daily communication, our mobile and cloud software platform has the potential to generate significant annual recurring revenue.
The Company's current focus is to deliver Vestaboard to existing and new customers as a flagship product (currently priced at $2,250).
For home, office and hospitality markets, the Company estimates the demand for Vestaboard's flagship product to be as high as 235,000 units in the next five years, which is less than 0.25% of active digital signs in the market in 2021. We believe this could translate to the sale of over 50,000 units annually for Vestaboard or approximately $100 million in annual hardware sales of our flagship product within 5 years. This excludes the revenue potential from software ARR, services and any future editions of Vestaboard or additional products we may create.
Vesta is the goddess of house, hearth and home.
About the offering:
Amount raised prior to this offering: $1,000,000
Amount to be raised as part of this offering:
Time period: June 1, 2019 -- August 30, 2019
Valuation cap: $6,900,000 (+ amount raised in this offering)
Minimum investment amount: $5,000
Your investment will be documented by a SAFE agreement (simple agreement for future equity). The SAFE will convert to preferred shares upon a qualifying sale of preferred shares of the Company in the future as described in the agreement.
The valuation of the Company for your investment will be capped at $6.9 million pre-money (+ the amount raised in this offering) on the conversion of the SAFE or in the event of a sale of the Company prior to conversion.
If you are interested in participating in this Rule 506(c) offering, please provide your name, email and estimated investment amount below.
The Company must verify that you are an accredited investor for you to participate, which means you have at least $1m in assets (excluding primary residence) or have income of over $200,000 income each of the last two years.